Responsible tourism
Let's change tourism and let tourism change us
Tourism sustainability is a natural thing for us. In Oulu, we do our best to achieve this goal by working in close cooperation with stakeholders in our region.
Oulun Matkailu Oy is a regional tourism marketing company. Oulun Matkailu Oy has made a decision to start and systematically promote long-term development of sustainable tourism and to support stakeholders in sustainability. Oulun Matkailu Oy holds the WWF Green Office certificate and Visit Finland's Sustainable Travel Finland label. The company is a Member of IGLTAN (The International LGBTQ+ Travel Association) and involved in the We Speak Gay community. The company is committed to the national principles, promotion and implementation of sustainable tourism.
In Oulu you can experience the clean and diverse nature and rich culture of the North. Taking care of them is a matter we all have in common. We are Finland's leading destination for educational tourism, a pioneer of revolutionary technology and sustainable solutions. At the same time, our way of life is close to nature: at the edge of the forest, on the fells and by the freezing sea. For us, tourism is a unifying force and everyone is welcome in Oulu.
In Oulu, we believe that through tourism everyone can learn a lot of valuable things about themselves and the world around them.
Sustainable Travel Finland programme
Oulun Matkailu Oy encourages businesses in the region to join Visit Finland's Sustainable Travel Finland programme.
Oulun Matkailu Oy has the Sustainable Travel Finland label.
We are a certified environmentally responsible WWF Green Office
Oulun Matkailu Oy is a responsible employer that takes care of the environment and strives to reduce the carbon footprint of its workplace. That is why we are part of the WWF Green Office environmental scheme.
As a traveller, you are a big part of responsible tourism
Of course, sustainable tourism also requires responsibility from tourists. Responsible tourists should be curious and explore local culture, customs and treasures. By making a more responsible choice, travellers can ensure that there is something for posterity!
Meet our responsible tourism operators
We take care of you and our environment.
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